Minfo, one of Orchestrate’s earliest clients, will be officially launching their new mobile marketing and comms platform in May this year.
Minfo is a mobile marketing and communications platform combined with a multi-purpose consumer app. The app is a free download available from both the Apple and Google Play app stores. The platform features:
- Audio encoding for TV, Radio, Cinema and Online advertising (Shazam-like)
- In-store and on-location capabilities ideal for retail and public spaces
- QR code capabilities Integration with banner campaigns, emails, newsletters etc.
- Integrated search and social media marketing
- Opt-in Push direct delivery capability
- Flexible transaction enablement
Minfo have developed a world-first national Launch Promotion (it’s top secret but we here at Orchestrate have seen the details and, yes, it’s a world first) which will run for 3 months to spread the word and drive downloads and usage by consumers as well as businesses and not-for-profit organisations across Australia.
They are currently seeking a limited number of Launch Partners, both commercial organisations and Not-For-Profits, to work closely with Minfo over the Launch Promotion period. There is absolutely no cost to launch partners to become involved.
Launch Partners will feature strongly in all Minfo’s PR and promotional activities throughout the Launch Promotion period as well as receiving other benefits beyond the Launch. They will also receive support in developing and generating campaigns using Minfo.
Here are more details on the Minfo platform, offering, and launch partner program.