John Butterworth is a management executive with more than 25 years’ experience in technology, media and digital products and services. Following an early management career in business information services, he joined OzEmail in 1996 as head of online content, managing a variety of new digital services including sports, weather, finance, PR and stock market information.

After OzEmail, John held the roles of Managing Director, Asia-Pacific at Sabela Media (now DoubleClick), and General Manager of Decide Interactive Australia (now WPP-owned Agency M).

He has also consulted to a variety of clients including Vodafone Australia, HWW, Fifth Finger, and Astro All Asia Networks (Malaysia).

Previously, John was the CEO of AIMIA, Australia’s digital industry association, where he worked with a wide variety of digital companies on government lobbying, education and training, research, and industry standards and guidelines.

He was one of the founding directors of the Interactive Advertising Bureau Australia, is a judge of the international Webby Awards, and has been a  frequent columnist and speaker on digital topics.

Away from Orchestrate and his various industry activities, John is an avid surfer and stand-up paddleboarder, an early tech adopter tragic, and an aspiring drone enthusiast. He is currently on a quest to combine all three of these pursuits and become an even greater bore to his close friends and family than he currently is. John lives in Sydney with his wife and two teenage children where he is still trying to work out how to make his Internet millions from the family’s three cats.

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